A visit to Kolkata never fails to fascinate and thrill at the same time. The city is a unique mix of history and culture keeping pace with the modern and trendy. On the one hand are the large colonial structures that remind us of a time when this city was the capital of British India and on the other, are the swanky high-rises and sprawling malls showcasing international brands. Caught up right in the middle is the rich culture of Bengal – the love of traditions, the year-long wait for Durga Puja, the best of street food, and a legacy of literary wealth.
This city is a treasure trove that takes years to explore and appreciate but if it is only a day that you have in Kolkata, here’s what you must do.
Stay at one of the top luxury hotels in Kolkata
The best way to kickstart your Kolkata experience is a stay at one of the best luxury hotels in town. While there are many to pick from, we recommend the The LaLiT Great Eastern Kolkata both for its proximity to the city’s central business area and for the olde-worlde charm of this hotel which was initially built in 1841. The modern upgrade ensures luxury while the colonial architecture and art collection lend it mystique you cannot afford to miss.
Light a candle at St Paul’s Cathedral
Start your day by paying a visit to the St. Paul’s Cathedral, the seat of the Diocese of Calcutta. The serenity of this cathedral vies for attention while the old Gothic revival architecture is absolutely fascinating. The cathedral has been one of the city’s most imposing landmarks since it opened in 1847. Attend a service here or light a candle before you get on with the rest of the day.
Visit the Victoria Memorial
Right next door is the Victoria Memorial – a sprawling white marble structure that was built in the memory of Queen Victoria in 1921. The memorial is a walk through the colonial history of the city and the architecture will cause a lot of admiration. Take a walk around the gravel filled path around the memorial and catch up on the artefacts on display. The white dome of the Victoria Memorial and the winged Angel of Victory on top of it are icons that have represented Kolkata through the ages.
Drive around the Maidan
A drive around the Maidan area or a traditional buggy ride should be on your list next. This open area is home to a number of sports clubs and defence installations. Driving down the Red Road you are likely to catch a glimpse of the iconic Fort William and of Writer’s Building. En route you will also find yourself enamoured by the colonial structures and the majestic Raj Bhavan which is now the official residence of the Governor of West Bengal.
Visit the Indian Museum
The Indian Museum in Kolkata is the oldest museum in the country. It is too vast to explore in an hour or so, but you are sure to love the 4000-year-old Egyptian Mummy that has been placed here since 1882. There is also an excellent display of Indian instruments from ancient times that you will love. The museum building itself (now maintained by the Archaeological Survey of India) is one of the finest specimens of British colonial architecture in the country.
Shop at New Market
New Market, despite the name is one of the oldest markets in Kolkata. It is the best place to enjoy your shopping. Kolkata is a shopper’s delight. From bric-a-brac to apparel to leather goods, New Market is the perfect place to find genuine goods at reasonable prices. While you are here do visit the quaint bakeries that have been here since the British times. Do look out for the great footwear shops, establishments set up by the descendants of Chinese migrants who came here over a century ago. Kolkata is also known for its fine cotton kurtas and sarees. New Market is perfect if you intend to shop for these.
Indulge in an authentic Bengali lunch
A trip to this grand old city does not end without a sumptuous Bengali lunch at one of the top restaurants in Kolkata. Aaheli, 6 Ballygunge Place, Oh! Calcutta, and Saptapadi are among the best that serve traditional Bengali dishes including the fabulous seafood and steamed fishes in rich gravies. Do not miss out on the wide range of desserts including rosogolla, mishit doi, patisapta, kheer kadam, and langcha that are served at these meals.
Go on a boat ride
One of the most beautiful experiences you will have in Kolkata is going for a boat ride across the Ganges (Hoogly). Hire a traditional boat with an oarsman and capture the beauty of the gorgeous river with your camera. The two majestic bridges across the Hoogly also make for great pictures. You may want to keep the ride for dusk when the bridges are all lit up.
Sample the great street food
Kolkata is undoubtedly a foodie’s paradise. Look out for the quaint food stalls by the street side that sell kachauris, kathi rolls, momos, singaras (a smaller crispier version of samosa), pastries, patties, puffs, luchi subzis, and radha pallavis apart from the wonderful traditional sweet shops that sell milk sweets such as sandesh.
Party in one of the night clubs of Park Street
The best dedication to a great day in Kolkata is to hit the party scene. Head to the Tantra or Roxy or the Myx and enjoy the live music, the electrifying ambience, and the fantastic cocktails. Once you step out, head straight to one of the great continental restaurants on Park Street. Flury’s, Mocambo, Peter Cat, and such restaurants are legendary eateries.
Kolkata is a delightful experience. One that must be savoured through every moment. If you have only a day to spend in this wonderful city, do pick up some great books and music on your way back.
Bunkar – The Last of the Varanasi Weavers has won the Best Film (Arts and Culture) at the 66th National Film Awards. It is a matter of great pride for the forgotten weavers of Varanasi and reflects the team’s hard work and spirit. The film in fact, has bagged other various awards, including the Best Indian Film at the Banaras Film Festival 2019 and the Best Debut Director (Documentary) at the Jaipur International Film Festival. The film has been selected in the Indian Panorama at IFFI, as well as, was the official selection for the IndoGerman Film Week. Here is hoping that the film helps to ease the plight of the weavers, who find the lost glory once again in their art. And a hearty congratulations to the entire Bunkar team.
Bunkar – The Last of the Varanasi Weavers, a short documentary film shot on the shores of Varanasi is a poignant reminder of the lost glory of the Banaras weaver and a sincere effort at trying to be a part of a movement to revive its lost glory.
As the ghats of Khashi unfold its daily activities, the Ganga recounts the history and story of the Banaras art of weaving. The Banarasi sari is famous across the world, however very few of us know about how the hand weaved exotically rich and beautiful Banarasi fabric was a royal and luxury product. This Kashi cotton worn by characters of Mahabharatha has over the years found patronage under different dynasties and rulers flourishing fully till the Mughal era. However, with the British Raj who introduced power loom and machines to produce the saris that otherwise took 3 months to complete in a single day, the downfall of the bunkar began.
The film yet unreleased, interviews the artisans and those many concerned activists who relentlessly have been working for spreading awareness about the dying art. The plight of the weaver who is unable to meet his daily economic needs and the genuine concern that one of India’s finest skills and arts is slowly perishing at the hands of market and an unaware consumer is the palpable sub text throughout the film.
For me the main highlight of the story was the pride and social status of the weaver. The bunkar was amongst the most respected in the earlier eras whose skill and creativity was marveled at. Varanasi prospered economically and socially and put Indian handlooms on the global map, supplying their products to the exclusive royalty of the times who alone could afford such mastery and opulent wear. The traders out of respect stood up when the weaver brought his product for sale; such was the reverence, admiration and esteem of the weaver. But over the years, the weaver has become a mere laborer, losing out on the social standing and status in the society. This emotional and psychological marginalization of the bunkar and his hurt are manifested with a wonderful clarity throughout the film, making it so real, that in spite of all the other problems the bunkar faces, the blemish of his talent being undermined is the most painful aspect of the weaving community today.
The film not only manages to bring forth a number of issues and problems that the bunkar faces but also tries and gives as many solutions and suggestions The artisans will sometimes make you smile, sometimes touch your heart with heartfelt discussions and the repeated image of the weaver meticulously following his designs amidst the subtle background sound of this handloom starts to grow on you, as you with the progress of the film learn to truly understand and appreciate the weaving process, its intricacies and the sheer creativity and hard work of the entire weaving family.
So what are the other problems that the bunkar faces today? The advent of power loom has managed to produce cheaper quality cloth faster and hence disoriented the market. However, the quality of the handloom fabric is unmatched and as a weaver explains in the film, the touch of a true Banarasi sari on your arm will give you goose bumps. The fabric speaks to the body of the wearer and stirs up a deep connection.
Another issue is the problem of unfair trader actions. Traders sell the machine made cloth as a handloom and take the major cut off the commission. A buyer may not know the difference between a real handloom material versus a power loom cheaper quality product and the traders take advantage of this, throwing the market in disarray that leaves the weavers in an unwarranted mess that is not of their making. As Smriti Morarka (Revivalist of Banaras Handloom Tantuvi) says in the film, this is like being stabbed by your own brother and is perhaps the largest problem that the weaving community faces.
For consumers to be able to identify a handloom sari against a machine made product is to check for tiny holes at the edge and side of the material. A handloom sari will have these holes that are made from the handloom whereas the machine finished product will not. Similarly, the government by issuing the handloom tag as well as by securing the GI or Geograpical Indication to the Banaras Brocades and Sarees in 2009 has made it easier to identify an authentic Banarasi saree from a machine made one. The Handloom Day introduced in 2015 continues to recognize and award weavers with exceptional skills giving back to these artists a sense of pride and accomplishment.
It’s simple, when there is so much effort and talent put into an art, the remuneration for it needs to be equivalent, otherwise the art will see a decline and the artists will move out of the profession. Where once entire villages were involved in weaving, today not a single family practices weaving. The handlooms are neatly folded and kept away as the weaver moves out to do other jobs, such as, ride a rickshaw or work on a construction site to make ends meet. Worse the skill is not passed with as much enthusiasm to the next generation leading to a slow decline of the art itself.
And hence the younger generation needs to find balance between learning the weaving skill as well as understanding the actual dynamics of the market since handloom weaving cannot be taught as a subject but has to be learned from a young age and passed down from one generation to another.
At the end of the hour long documentary, one is left with a sense of hollowness at the same time a glimmer of hope. The reality of the dying art hits you and the realization that artists of such creative level deserve better leaves one with a slight sense of shame. Varanasi weavers are unique; they are special and are the unsung heroes of fashion and creativity. Things are changing for the better and we all can be a part of that change. If by nothing else, by at least acknowledging, as the weavers themselves in the film say, that weaving is ‘Raja kaam’ or the work of kings.
Directed by Satyaprakash Upadhyay try and watch this well researched film upon its release. It will be an hour well spent!
Travelling is the best education… You see the world through another lens… You realize your homeland isn’t the only reality, there’s many…
Picture perfect landscapes, the world famous Fjords and the tremendous cities these are the things that await you in Norway. Each region, interior, exterior all are different from each other and you will be mesmerized to see it. In balance with its incredible beauty is the brilliant social and cultural life. Norway is one of the most appealing and beautiful country in the world. Taking a trip to Norway is the best verdict to a holiday trip. Norway has many beautiful places to visit as we know that Fjords are the world famous which is the best part of Norway but Norway is beyond Fjords. If you are a nature, architecture and music lover then trip to Norway once in a lifetime is a must.
To find this, let’s check out some of the most famous places of Norway to visit and not to miss….
Alesund:
Alesund is a town and municipality in Norway and is built entirely in the Jugendstil, Art Nouveau architectural style after a fire in 1904. It is a seaport and is considered the gateway to the majestic northwestern fjord and alpine mountains. Jugendstilsenteret is a national interpretation center, you can learn more about the town fire, the rebuilding of the town and the Art Nouveau style. The town is the 17th most populous municipality in Norway.
Bergen:
Bergen is a city on Norway’s southwestern coast. It is the second largest city after Oslo and is considered to be the gateway to the fjords. It’s an appealing mixture of living history as reconstructed Hanseatic buildings of Bryggen, a World Heritage Site with colorful wooden houses. The 15th century waterfront in the Bryggen district is the working port as well as a famous tourist destination. Explore the live fish market in the old wharf before heading towards the other sights of Norway.
Tromso
Tromso is the largest city in Northern Norway and is famed as the viewing point for the colorful northern lights that lights up sometimes in the night time sky. It is a major cultural hub in the Arctic Circle and is also best known for its 18th century wooden houses and also the gorgeous natural surroundings. There are many more places to visit such as Polar Museum- the historical and cultural spots and Polaria – the arctic museum.
Oslo:
Oslo, the capital of Norway sits on the southern coast at the head of the Oslo fjords. The atmosphere in Oslo is modern, fast and relaxed as it is the fastest growing cities in Norway. It is a cosmopolitan destination with world class restaurants and art galleries. As two third space of Oslo is covered with forest it is known for its green space which is suitable for biking and hiking. The place is also famed for museums which includes a ski museum, Viking ship museum, waterside Norwegian Maritime Museum in its list. Folkmuseet is an interactive outdoor museum that features 150 historic buildings.
Stavanger:
Stavanger is Norway’s fourth largest city and a fascinating mix of old and new. Its history dates back in deep into the middle ages. The city is different from the majority cities of Norway because of sandy beaches and warm climate. Stavanger Cathedral Museum chronicles the city’s history and preserved wildlife. The shopping street Ovre Holmegate is known for its colorful houses. The Norwegian Petroleum Museum illuminates the oil industry with submersibles. This city gives the country’s best example of Norwegian art and medieval churches.
Trondheim:
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Trondheim is the third largest city in Norway and also called as the “Intimate big city” as it captures the modern and energetic atmospheric and also let the people know about its historic beauty. The city is famed for its culture, food, students, cycling and technology. The city also comprises farmer’s market, excellent restaurants, and the incredible local breweries. The city also host various church festivals such as St. Olav festivals the largest cultural and church event. The city also boasts of botanical gardens which includes a Renaissance – inspired herb garden and museums and churches of 11th
Bodo:
Bodo is a town and municipality in Nordland country, Norway. In this place you can go kayaking or golfing under the midnight sun. For those who are interested in arts and crafts Bodo has a diverse community of local artisans, glass blowers, potters, and jewellery makers. The place also organizes the two big music festivals attracting thousands of tourists and peoples. This place also serves as the starting point to the north of Norway specifically Lofoten Islands. Bodo offers a lively urban atmosphere.
Lofoten Island:
Lofoten is an archipelago in Norway. It is known for its scenic beauty and dramatic scenery. One can dugout between the islands, go fishing, scuba dive, surf, Go Ocean rafting, hike, ski, and more. If you want to experience real Mother Nature then you must visit lofoten which has grand mountain ranges, deep fjords, unique colonies of seabirds, and exquisite beaches with mild climate. The nearby Lofotr Vikings Museum features a Viking longhouse reconstruction.
Norway’s famous fjords are found throughout the country and they are not restricted upon a particular region. It is the best place for every season and for adventure too. It is a nation with rich history and best cultural expeditions too. The breathe taking Northern lights or the sun glistening on massive glacier is the best view one can experience in their lifetime.
So, if you are planning for a trip this holiday make sure to visit the Norway and experience the nature at its best!!!
The abolishment of Section 377 has brought a wave of joy in the country. Queer community and their supporters have finally taken a breath of relief after fighting against this inhumane law since ages. Whilst the happiness has spread like a wildfire, I am somehow untouched with it.
I am a part of the community affected with the IPC Section 377 since a long time. I did realize how it feels to be free when Delhi High Court took the first milestone decision many years back. However, things have changed over the years, and so did my perception towards the entire issue.
Yes, today, I feel relieved that at least in the eye of law, we are not criminal. People can’t put me behind bars and there won’t be any intrusion to my personal life. My twisted mind sees it otherwise though. Law may not consider us an alien, but there is a large section of society for whom we still are one. Moreover, while we seek acceptance from the society, there is no acceptance within the community itself.
To briefly introduce myself, I have known about my sexuality since I was 12 years old. At that age, I decided to be with one partner and spend my entire life with him. My dreams where shattered when I visited Pune for my further studies in 2006. That’s when I realized that gays, for most people, are nothing but a substitute for women.
This disgusted me thoroughly and I was shocked to how society look at us. However, it was not all bad since that section of society is someone no one should not ever bother. The second shock came when I started finding discrimination within the queer community.
Indeed! By having been in a couple of queer social platforms, I have faced some of the hard-hitting reality that no one speaks about. Foremost, looks matter in the community. I am not sure if straights often care about that, but in queer community if you’re not handsome, you’re judged. People have failed to understand that your appearance or features are something not in your control, but your character and personality certainly is.
Secondly, most of the people are looking for physical connection. Most tops (active) are typically looking forward to getting laid. Bottom (passive), in most cases, make the most of it. Then there is a terminology that goes around is ‘straight-acting’. If you’re feminine or have a smallest trait of a female, there are chances you will be rejected. If not, then most men would not like to be seen with you in public.
Whilst I was in Pune, I realised that caste and stature play a major role as well. If you’re not from a high stature, there are high chances is that you won’t be welcomed. You may attend the event or gathering, but you would have to come up with your own group, else you should be comfortable being alone.
After meeting quite a few people and being on and off the social media platforms, I was still hopeful that may be I am not meeting the right kind of people. Since I am looking for a long-term relationship and these platforms are mostly used for otherwise, I decided to enrol myself with a marriage agency.
When you opt for such services, that too in a country where people are not open about their sexuality and avoid been noticed on awkward platforms, you hope you have hit a jackpot; but no. It’s not what is seems. Another side of the reality struck me, and I have lost all hopes.
It’s been more than a year and half and my profiles have always been rejected. It’s quite sad to experience such responses from people who are looking for something substantial. The reasons were far surprising. Rejection came because I have less hair, I am fat, I ‘may’ be feminine, and surprisingly, because I am a vegetarian. It’s hard to believe, right? But yes, these were the reasons for rejections.
So, today, when judgment came, I was not so enthusiastic about it. After looking at the society and community closely for me acceptance on paper is just a tiny part of the whole picture. For me what matters is if people are ready to accept me for who I am. The way, all queer wish to be accepted. The day, people will not judge me for how I look and what I eat, that will be a milestone for me.
The judgement is a relief as we have won a battle, a tiny won. Now, legally we are free, but we are still tied up with other stereotypes, like looks, physical appearance, and status. Let’s focus on that. Let’s accept our peers for who they’re. If we can do that, we will be able to make a huge difference.
Travel is an amazing way to gain a new perspective, experience the beauty of other cultures, and refresh your mind. Any successful trip takes planning, though, and this is especially true if you’re traveling to an entirely different region of the world. Some of the most popular areas to travel to are Europe and the Middle East, since the countries there are all close together and offer a wide variety of things to do and see. As you’re deciding where to go next, here are some differences and similarities between the two that may help you plan more effectively.
Even though you can visit a large number of countries in a short amount of time in both the Middle East and Europe, the way you can do that varies between the two. When you’re traveling between countries in Europe, you have a wide variety of transportation options, including the train, a commuter plane or a boat ride such as an Amsterdam cruise. Because the European Union makes passing through borders simpler, it’s very easy to visit multiple countries on your trip, even on the spur of the moment. Doing this in the Middle East, however, requires more planning. There are no trains that cross international borders, and while buses and cars can cross borders with relative ease, these methods can be slow and dangerous. Flying is usually the best option since it’s faster and bypasses more dangerous areas, but it does take some careful planning, since, for example, you can only fly into Israel from Turkey, Jordan and Egypt.
Climate
While the climates you’ll encounter on your trip will obviously vary depending on where and when you go, Europe is generally cooler than the Middle East. However, many Middle Eastern countries boast wide varieties of microclimates. In Israel, for example, you can be enjoying intense sun on the beautiful Red Sea and deserts of the south and then be in the cool mountains in the north just a few hours later. Lebanon also boasts temperate forests and mountains, while Egypt and Saudi Arabia are much hotter during the day and colder at night. Similarly, the British Isles and Scandinavia will be much cooler than the European countries around the Mediterranean. Wherever you go, be prepared for a variety of temperatures, but make sure you do your research on the specific places and time of year you’re going before you pack.
Both Europe and the Middle East have delicious, unique cuisines. Throughout much of Europe, bread, meat and cheese are the main performers, while in the Middle East you’ll encounter more Kosher and Halal cuisines, which means meat and dairy won’t be mixed and you won’t see much pork. In either place, the food will reflect the culture, climate and history of the region where you’re eating. Countries around the Mediterranean will feature more fresh vegetables and fish, while those further inland and north will often have heartier meat-based dishes. No matter where you go, you’ll enjoy tasting new foods and learning new customs, whether you find yourself sipping Turkish coffee, British tea or German beer.
Clothing
Many of the most popular tourist attractions in both Europe and the Middle East are religious sites, which often require that you meet a certain standard of modesty before you can enter. This usually means that both men’s and women’s knees and shoulders need to be covered, and some may ask you to cover your head as well. These sites uMany cities in the Middle East and in Europe have vibrant nightlife, formal restaurants and cultural events, and opportunities for outdoor adventures as well, so come prepared for those as well. Pack for your planned activities as much as possible, but try to bring versatile clothing that you can quickly dress up or down, just in case.
Both the Middle East and Europe are filled with natural beauty, rich history and diverse cultures. When you’re choosing where to go next, use these tips to decide which is the best choice for you, or maybe just plan to visit both.
Standing near the Ganges, vicariously experiencing its fresh air and the carrying the sacred essence of the historic city is precisely the most captivating thing one can do. It was a normal winter evening with the cool bracing air, many devout pilgrims’ worshipping, and tourists collecting countless photographs of the scenic beauty, shopkeepers selling out their local products, a busy city life. After viewing this, one will undoubtedly find the city as normal as any other cities. Then, like many others, I also took a boat ride to visit the ghats and adequately explore their historical origin and mythological stories connected with them.
The city we are verbalizing about is Varanasi situated in Uttar Pradesh and is the cultural hub of many sacred temples. However, the origin of this city has been a mystery until now. As we know, that India remains a country where many conflicting religious beliefs and practices co-exist. Divine faith is deeply implanted in many shrines and religious places, which leaves the people in bemusement. Therefore, let us instantly make a journey straight to the sacred land and find out about the gruesome tourism of death at the Manikarnika Ghat.
The Manikarnika Ghat is one of the oldest and the holiest among the sacred riverfronts. Not a single day passes when dead bodies are uncremated here with the number increasing from two to three hundred every day. It is believed that after death, a human soul, attains salvation (Moksha). In India, death is considered as the gateway to another life depending on our recent actions (Karma).
Every day the routine ceremony starts when the dead body being draped in red clothes arrive and is carried on a bamboo stretcher. The cost of cremation is discussed, and it depends on the weight and type of wood being used. Sandalwood is undoubtedly the most expensive wood being used for cremation. At that point in time, the corpse is dipped in the holy water of Ganga and is left till the water from the body gets drained. Till then the burning woods are carefully stacked to properly build the funeral pyre.
The sacred fire in Manikarnika Ghat never sleeps to be it at daytime or night. Certain caste of people tend to professionally perform these ceremonial rituals and funeral pyre at this ghat. The caretaking is traditionally passed from one generation to another generation. But astonishingly these people are considered to be lowly untouchables, they are not even allowed to merely visit the main Kashi Vishwanath Temple.
Manikarnika Ghat has two legends Lord Vishnu and Lord Shiva. One of the mythological stories says that Lord Shiva along with Parvati came to Varanasi before Vishnu to grant him his wish. Then Lord Vishnu dug a well on the bank of the river Ganga for their bath. While taking a bath a Mani (jewel) from Lord Shiva’s ear fell into it. Since then Manikarnika name(Mani: Beads Karna: Ear) opted for this place.
Another Myth states when Lord Shakti sacrificed herself in a fire during a ritual conducted by her father to humiliate Lord Shiva, he took her burning body to the Himalayas. Lord Vishnu decided to end the sorrow and cut the body into 51 pieces that fell on the earth. The place where Shakti’s earring fell is called Manikarnika Ghat.
At the Manikarnika Ghat, death is celebrated. This burning ghat is also termed as Maha Shamshan where chants are sung every hour of the day and dead bodies are cremated for eternal peace. Though photography is prohibited still one can capture pictures of these rituals without disturbing the people around.
Welcome to the Gateway of heaven and Peace at Manikarnika Ghat||
Instagram is one of the most preferred social media platforms for people from different walks of life. It is also the place where brands engage with their existing and potential audience.
If you are in the travel industry, Instagram offers a great platform to market your brand. It is the perfect place to pursue travel marketing. The visual platform allows you to showcase exotic places, scenic attractions, hotels, markets, and more from your perspective.
As people use Instagram to discover more of the beautiful destinations from around the world, you can leverage the platform to get yourself noticed and promote your products and services to your target audience.
If you won a travel related business and looking for better ways to promote your business. Here are some tips for making Instagram work for your travel business:
Share Crisp Travel Content
Travel companies should focus on creating highly visual content. It should come with high resolution imagery to get your audience to pack their suitcases and book their tickets. Inspiring and beautiful images from professional photographers is required. They should appear as authentic as possible.
It is important that content should be diverse; pretty images of mountains can become boring after some time. So, remember to mix it up with inspirational quotes and keep juggling it with content that reflects your brand identity.
Create a Social Media Calendar
At a certain time of the year, you would want to focus on a certain type of content that focuses on achieving your content marketing goals. As a travel company, you might want to focus on breaks in spring and autumn, beach destinations during summer, and winter breaks during winter. By having a social media calendar and taking note of the holidays, festivals and events, you can ensure that your content is relevant and is thus more likely to engage your audience.
Having a Unique Brand Identity
You need to create a strong brand identity, which is a mix of the fonts, colors, and assets that perfectly match your brand’s tone. By having a clear concept in your mind, you will need to bring in the same visual style in all the posts you make. Your business needs to achieve a distinct visual presentation in order to make your presence felt in front of the audience.
Use Relevant Hashtags Related to Your Brand
A good way to become a recognizable brand is to create a hashtag for your company. It can be your name or experience. It can even be a word to help you make it memorable. These hashtags can be used to host giveaways and start competitions.
Hashtags offer the advantage to connect with your audience. They can also be a great way to collect user-generated content which you can share on your profile. Some of the popular travel hashtags include #travelgram, #travelphotography, #traveltheworld etc.
Create a Well-curated Feed
When it comes to travel, you need to leverage visual content properly. The photos and videos need to speak for your brand and play an essential role in attracting customers.
So, it is important to fine-tune your content. Use high-quality images, videos, and proper photo editing with the aim to attract an audience. Instagram offers filters and themes to help you add a voice to your brand.
Instagram as a Guide for Your Audience
Use Instagram photos and videos to educate your audience about hotels, homestays, and destinations worldwide. Complement the visuals with informative captions to guide your audience. Keep them hooked to your brand with interesting information. The more relevant and fresh your content is, the easier it will be to engage your audience.
You can experiment with different formats and features on Instagram, apart from sharing captivating photos. You can also use Instagram Stories, Live, and Reels to give your audience a tour of various destinations.
Collaborate with Instagram Influencers
Influencer marketing can work wonders. It can help in generating engagement and has the power to impact people’s choices. Whether it is an experience or a destination, you can rely on influencers to create impactful content. As influencers are also content creators, you can rely on them to convey your message to the target audience.
Run User-generated Content Campaigns
You can create an authentic experience using user-generated content(UGC). Featuring UGC from tagged photos can be great. However, do not forget to give due credit to the photographer. UGC helps establish a sense of trust among the audience and makes your brand look authentic. You can also create branded hashtag campaigns and ask your audience to share content related to the hashtag.
Monitor Analytics
You need to measure how your posts are working and how effectively your campaign is running. To do so, you can analyze your posts using a proper social media analytics tool. It will help you uncover important insights about your posts and help you track overall engagement. At the same time, it will allow you to dig deeper and conduct story-wise analytics.
Run Virtual Tours
IGTV offers you long-form vertical video to communicate your message to your followers and grow your audience. Unlike stories, IGTV videos can last up to hours for you to run virtual tours of a place. They present an opportunity to showcase your offerings and present a more polished product. The key to maximizing your potential as a brand is to curate more engaging and appropriate long-form content. This includes extended guides, travel tips, and videos focused upon local cuisine.
Conclusion
The companies which succeed on Instagram understand that it is much more than just posting postcard images. It is all about leveraging the platform to inspire those who are scrolling through Instagram looking for a getaway. As you look to sell a dream, make sure that Instagram is an integral part of your online strategy. Focus on creative immersive content to help travellers discover new and exciting destinations.
At times the mundane things in life make the most impact. A day started just like any other. The flamboyant monsoon sky of the Bhadra month, painted in the hues of orange, red and coupled the green surrounding compelled me to take a stroll around our locality. As I sauntered zig-sawing through the muddy patches, I came across our community Naamghor (Prayer houses for congregational worship in Assam and mainly for the Ekasaran sect of Hinduism). As I bow down outside the main gate to pay my obeisance to the Almighty, my mind was captivated by an old lost divine fragrance from a nearby tree. Speculating the same, I find myself face to face of a huge canopy with bright green branches, outside the Naamghor gate and strewn below are the petite creamish flowers, radiating that divine fragrance, which pulled all my senses to act synchronously. These are the Bakul flowers, long lost in the memory lane. I gently picked those flowers, till it filled my fist. Though I make a point to visit the Naamghor, everytime I am home, but somewhere laid neglected were those forgotten splendours. As I stared at those forgotten miniature beauties, its celestial scent brought in some limpid memories of the yester years that laid the foundation of my beliefs and inclination towards spirituality.
Unlike the jasmine, ketaki, rajnigandhi or the gaudy roses, renowned for its marvellous tints, these tiny flowers are neither of flashy appearance nor of very hard fragrance. They are considered amongst the scared exotic flowering trees. They are associated with the deities and legends from mythologies. They are always found at the entrance of Naamghors. They are considered to be the male trees and following the ancient custom of marrying male and female trees, Bakul trees are ideally planted on the right side, whereas the chalta (elephant apple) tree which is considered to be a female tree is always planted on the left. Though they are of sombre appearance, but their potently sweet fragrance can pervade the surrounding locality and divulge a purified consciousness by burning away the uncertainties of the mind. Whenever we make flower offerings before the Almighty, we generally pluck fresh flowers and then offer them and not the ones fallen on the ground. But Bakul, Shiuli (Shefali / Parijat/ Har-Sringar) and Champa are the only flowers which can be picked up from the ground and offered to God. They fall naturally to the ground as offerings from the tree. They are frequently mentioned in romantic contexts. In Hindu mythology it is believed that Lord Krishna charmed the milkmaids of Vrindavan with the melodious notes of his flute which he played relaxing under a Bakul tree. They are generally sewed into garlands and are then offered to the Almighty. The divinity of their fragrance is such that it keeps lingering on in the surrounding even after they have dried up.
These flowers reminded of those childhood days, where I would fondly accompany my grandma to the Naamghor for the evening Naams (singing devotional songs), which she regularly attended during the month of Bhadra, with a bait to collect some aromatic Bakul flower garlands. Joining her regularly, though I successfully mugged up some Naams sang by her and the other lady Bhakats there, but never bothered to understand the meanings of those songs. It was only for my love for those flowers I accompanied her. The days when I couldn’t accompany her, I would impatiently wait for her return, as she without a fail would bring a garland for me and which I would fondly place in the prayer-asana of our home without fail.
Now Naamghors and Naam- Kirtan is an indispensible part of the Assamese culture. Till the advent of 15th century, the horrors of casteism reached its zenith, breaking the social harmony into fragments. Also, some of the religious cults in Shaktism paved way for Tantrik practices which also posed as a threat to humanity. When a religious renaissance was felt, Mahapurush Sankardeva propagated and founded the panentheistic form of Hinduism, the Ek-saraniya dharma, i.e, devotion to a single God, for which he used the form of Krishna, solely by uttering his various names (naam), thus surfacing the Neo-Vaishnivism movement of Assam, which differed from the greater Bhakti movement by rejecting vedic and other estoric rites of worship. This lead to the establishment of various Sattras , which are the institutional centres associated with the Eksaran tradition, under the control of individual adhikars or Satradhikars. Naamghors, also emerged as a part of this religious movement. These are basically the Kirtan Ghars primarily used for worship but also functions as a meeting place for congregations and as well as theatres for dramatic performances (Bhaona).
This religious system is defined by the four reals or the sari vastu, i.e.,
Guru:- admiration of a Guru or Spiritual Preceptor.
Deva:- Worshipping a single God
Naam:- Congregational prayers sung in admiration for the Lord from Vaishnavite religious texts like Kirtan Ghosha. Generally, taal, khol nagara and clapping of hands are used as instruments. The songs are sung in a response style. The month of Bhadra is considered a sacred month and evening naams are held regularly for a month in Naamghors.
Bhakat or Bhakta:- The associated devotees.
But as reality struck, the effervescent and exuberant voices of the young and middle-aged naamotis (women who sing naams in naamghors) and bhaakats, which once made the surrounding empyrean, have now become frail and feeble. Even their once zealous clapping of hands while singing those naams, sounded languid.
The Bakul flowers too remain scattered below, waiting to be picked and stitched into a garland so that it can be offered to the Lord, thus fulfilling its purpose of its existence in this world. In this fast pacing and competitive life, where people are juggling continuously for a better life of comfort and luxuries, somehow these traditions seem to be waning away. Although we may outgrow such customs, but their impact can be hold in simile with the fragrance of those flowers, whose celestial fragrance continue to exist even after they have dried up.
Cultures amuse me. They run like railway tracks – parallel, but never meeting, never quite the same – and that is where the beauty of cultures lies. Be it intra-nation, in a country as diverse as ours – where in one part of the country, women are obligated to touch the feet of the elderly, while in another, getting your feet touched by a female is a sin; or inter-nation, such as the cultural contrast between the Chinese, and the English – “who believe it’s a slur on your hosts’ food if you don’t clear your plate whereas the Chinese feel you’re questioning their generosity” as quoted by an HSBC cultural advertisement uploaded on YouTube, each culture is uniquely fascinating in comparison and in contrast to another.
This is a major reason why, when my parents announced a seven-day trip to Japan, I was nothing but thrilled. Coming from a country like India, known for the plethora of religions that coexist and the languages that abound; and going to a country often referred to as “a country of cultures and customs”, I knew I was in for a cultural treat. From the very moment I stepped upon the JAL (Japan Airlines), the almost ninety-degree bows, and the soft nods of the Japanese aircrew began to foreshadow how the two countries are complex cultural conglomerates which share various cultural differences and similarities, all at the same time.
Apart from simply observing the high-rises and the women garbed in kimonos, in my quest to deeply understand the Japanese culture, I also interviewed about ten-odd Japanese individuals belonging to different gender, age and socio-economic backgrounds. Some of these interviewees were my own Japanese friends, while the others were complete strangers.
Food
My research revealed that in Japan, Western impact has clearly penetrated into the younger generation with a noticeable rise in the number of McDonalds joints opening in the city, akin to the metropolitan cities of India. However, irrespective of the strong Japanese gastronomical walls coming down, it was found that Japanese food is still preferred by the youngsters who live with their families, and more so, by the older generation. For instance, one of the sixteen-year-old interviewees, Hotaka, who is an avid traveler, exclaimed “I probably eat Japanese six days a week!” which may resonate with how even today, most Indian families, irrespective of the difference in their socio-economic backgrounds, come home to a meal that is predominantly Indian.
However, a noticeable pattern exists in the young work-driven individuals who prefer take-out over a home cooked meal, for the sheer sake of convenience – which could be a possible reason for the marginalization of Indian food – a major issue covered by the Times of India in the article “Recreating lost cuisines of India.” Nevertheless, while Indian gastronomical dilution may be a hot issue right now (pun intended) in the case of Japan, the continued prevalence of traditional Japanese food in the country could possibly be due to the presence of budget-friendly, fast food chains such as Matsuya or Yoshinoya that exist above all, to serve traditional Japanese cuisine, which as described by multiple tourists and locals alike is “Delicious, fast and cheap!”
In contrast to the relatively homogenous Japanese cuisine, India offers a variety of cross-cultural food options that correspond to its many regions and traditions. Therefore, although Indian fast food chains exist which supply cuisine belonging to popularly known regions, for instance, Pind Baluchi for authentic Punjabi butter chicken, or Sagar Ratna for delectable South Indian Dosas, sadly, several lesser-known regions of the country do not find adequate representation in these “popular” food joints.
Oolong Tea
Apart from the lack of large fast food chains serving meals cross culturally in India, another key factor in both cultures that plays a crucial role in native food preservation is affordability; authentic Indian or Japanese food offered by highly rated restaurants tend to be extremely expensive in comparison to the same food that is being cooked in households belonging to the respective countries. For example, according to interviewee Rino Hamanishi, the difference between the “authentic” sushi, and the “regular” sushi could be a whooping ratio of $20 to $2.
Lastly, an interesting factor in relation to food that surfaced was the marked tendency amongst the youngsters to exotify their dietary preferences in both cultures. “Many of my friends here (in Japan) say that they like Mexican or Italian, but they eat Japanese food most often!” quipped another interviewee. A parallel situation in India is often observed in cities like Gurgaon, where a fourteen, or fifteen-year-old would possibly identify a non-native cuisine as their to-go option, but one would find the typical chicken tikka or kadhai paneer cooking at their home.
Clothing
Sadly, my short trip coupled with the several interviews taught me, in the words of one of the interviewees, “Kimonos are not as common as you think!” And while I did spot a couple of women wearing Yukatas (light cotton kimono) at Asakusa and Tokyo Disneyland, similar patterns were seen between both countries, in terms of how frequently traditional clothing is preferred over the classic jeans-t-shirt combo. In both countries, Traditional clothing has been relegated to the margins of celebratory occasions such as Matsuri or Seijinshiki in Japan, and Diwali or Holi in India.
Japanese Wearing Kimono – Source
Based on my analysis, this is due to two key factors – convenience and expense. In terms of cost, in both countries, authentic traditional clothing is much more expensive than Western clothes that come fresh out of conveyor belt mechanisms. According to The New York Times, an average Kimono costs $800 while a Kanchipuram sari may cost anywhere in between $95 to $1,450 – which relatively speaking, are truly exorbitant prices for a clothing item that may only peek out of the wardrobe once a year!
Furthermore, in terms of convenience, Sarees and Kimonos are both difficult to wear and manage. From my own personal experience, when I had the opportunity to wear a kimono for the typical-tourist–in-traditional-attire picture, it took two people to help me wear the garment in almost twenty to forty minutes, exclusive of make-up – which is not the kind of time women and/or men generally have today.
However, these twenty to forty minutes are hardly tiresome if we consider the existence of various Japanese cultural patrons who spend years at specialized schools devoted to the art of wearing a Kimono, among other traditional activities such as the Tea ceremony – with no limits to how many years it may take to master the skill to perfection. An example of one such school can be – the Iida Kimono institute – mentioned by a cultural guide I interviewed in Tokyo – which boasts of “teaching the culture, traditions, and joys of Kimono.” Yurako-sensei, the head of the institution has now been teaching Japanese women how to wear kimonos for over 40 years at her school in Zushi.
Tourist Costume
But specialized institutions are not the only factor responsible for preserving the strong cultural heritage of Japan as we know it. Japanese celebrations which foster traditional attire such as Shichi-Go-San (celebrating the growth and well-being of three, five and seven-year-old children) and Tanabata (celebrating the meeting of the deities Orihime and Hikoboshi) are prevalent even today. But in that respect, Indian festivals such as Bihu, Durga Puja Diwali, Pongal and Ganesh Chathurthi also emphasize the need to wear traditional clothing specific to festivities.
In the case of the highly diversified Indian gastronomy, due to the reason that there is a fair amount of heterogeneity in festivals which differ according to geographic differences, the traditional clothing too varies accordingly. Unlike India, Japan is a country with a relatively consistent culture, being geographically not as diverse a terrain as the former; Japanese Traditional clothing is mostly limited to Kimonos, Haori, Hakama or Happi coats; the attires differ according to festivals, and not according to geographic areas.
On the contrary, in India, particularly festivals associated to specific areas such as Bihu from Assam, entail women to wear a Mekhela Sador (a two-piece garment that is wrapped in a way similar to a sari) whereas, Durga Puja from Bengal sees married women dressed traditionally in white saris with red borders to celebrate the Visarjan ceremony (the concluding day of the festival). Furthermore, every Indian wedding, varying from region-to-region, and consequently depending upon culture and religion, differs – with a Hindu wedding requiring a bride to have the 16-pieces-traditiional set called Solah Shringar while a Bengali wedding would witness the bride in a typical Bengali saree which is decorated with heavy gold or silver zari work and embroidery, often weighing up to two kilograms. While one may wonder at the immensity of the burden, the jewelry – instead of weighing the bride down – simply adds weight to her existing charms.
On a more serious note however, a key similarity between both countries can be seen in the approaches that people belonging to different age groups have towards traditional clothing. A fifty year old Japanese guide with some regret in her eyes explained, “I have learnt how to wear a Kimono and the tea ceremony for years, but my daughter…she can’t. She can’t wear it.” The same is prevalent in India as well, with the youth increasingly opting for cheap and fast globalized fashion over the comfort of hand-woven Kurtis from local weavers. Nevertheless, parental nurturing aside, educational institutes from both countries too, are working to bridge the ever-widening gap between tradition and convenience.
Educational institutes and their role in preserving cultural heritage
While this may seem surreal to a majority of students studying in the more “up-scale” schools in cities like Mumbai or Delhi NCR, several interviewees from Japan highlighted the importance of educational institutes in promoting their outlook towards culture and traditions through clubs, history lessons and field trips.
Ikebana Flower Arrangement – Source
To start with, Japanese schools allow their students to be members of different clubs that nurture the growth of traditional Japanese activities such as Ikebana (the Japanese art of flower arrangement), the art of wearing a Kimono and Japanese Tea ceremonies, at a very young age. Moreover, an interviewee revealed that at his school “every club takes a lot of time” with some activities consuming up to two hours, for as many as five days a week. This amount of dedication clearly shows the level of importance that the Japanese education system places upon preserving their culture.
Additionally, the indoctrination of culture is apparent in the way that the Japanese government mandates Primary Schools to provide basic Japanese cultural history textbooks to their students. Most interviewees also explained that Origami is a very common skill in Japan possibly because Primary Schools inculcate regular Origami lessons as part of the course curriculum (and here I am struggling to make a simple boat!). Indian schools, on the other hand, do not focus on Indian history until the students reach higher standards in the education system which may possibly explain the Hindi phrase “History, geography badi bewafaa, shaam ko parho subh ko safa” meaning, History and geography are very unfaithful: study them at night, you’ll have forgotten everything by morning –hinting at the subtle dislike towards Indian History as a subject that is generations old.
However, exceptions exist, and one may see equal importance allotted to culture in some Indian schools and colleges, even today. Clubs or houses in certain Indian schools and colleges are named after Indian revolutionaries, popular leaders, rivers and so on. The activities undertaken by these clubs often include few Traditional Indian activities such as Yoga, Classical Dance, Classical Music and Rangoli making competitions, in addition to certain elite schools offering more globalized activities such as Horse Riding, Golf and language lessons in French, Spanish and German.
A point of conflict where Japanese schools seem to fall short based on my research was that although several Japanese schools do offer lessons on how to wear a Kimono, most schools do not give students the opportunity to wear traditional clothes, unlike several Indian schools such as The Heritage School and The Modern School which either have days reserved for Ethnic wear, or have traditional uniforms such as Salwaar Kameez. To that, certain Indian universities like the Christ University or Guwahati University mandate either Ethnic wear as part of their uniform or have uniforms which are completely traditional – allowing students to comprehend how it is critical for teenagers to have respect for the civilization that has cultivated them for millennia, and recognize that they are a product of this civilization.
Kabuki Theater – Source
Having said that, Japanese schools also facilitate cultural preservation through frequent field trips. According to the interviewees, regular field trips are organized where the students are taken to Kabuki (Japanese opera), Sumo-wrestling and other heritage monuments. Although Indian schools also do offer trips to cultural heritage monuments, namely The Taj Mahal, The Qutub Minar and so on, the difference, I believe is how the two cultures take into consideration the interest of the students and the extent to which they are involved. For instance, a field trip to an Indian clothing factory would not cultivate the same amount of interest in the students as a trip to a traditional Japanese weaver’s home.
Furthermore, I believe some things speak for themselves – like the political history of Japan. Since Japan was never colonized, and immigrants were not allowed to take up residence until 1868, there exists a language dilemma in the sense that people seldom speak English there. This has undoubtedly helped in cultural preservation, as in many ways the country has remained linguistically isolated. In contrast, India being the second largest English speaking country, does not present one with this problem. However, this has also resulted in social chaos and is a growing topic of concern in many Indian households. To that, Sahit Aula from Forbes very beautifully writes, “a person’s socioeconomic status in Indian society is approximately in line with his or her fluency in the (English) language.”
Accordingly, most Indian schools offer education primarily in the English medium. I mention this because my seven-day-trip taught me how learning Angrezi is not the end of the world – and mastering it during the primary years in school should definitely not be one’s top agendas. I can flaunt these wise words of wisdom since I had an interaction (mostly sign-language) with my Japanese friend – Manami’s eleven-year-old brother. As my just-turned ten-year-old brother and he stood side by side, one had no knowledge of the English language beyond Yes and No; while the other, my own brother – was expected to understand extremely complex words and grammatical syntactic nuances in English, simply because of societal norms where Indians expect other Indians to be fluent in the language of the colonizers.
Yukatas Tokyo Disney Land
To conclude, I would like to draw one last poignant comparison between the two countries, because what are endings if not bittersweet? Even as we try to sink our roots into the rich dark soil of our cultures, it crumbles beneath our feet like loose sand. In the cut throat competition of Darwin’s metropolitan desert, our cultures are falling apart. Ninjas and samurai have become relegated to children’s cartoons, people barely wear the cumbersome kimonos or mekhela sadors any longer and the dhoti is almost a thing of the past. But sixteen years of living in the country of Bollywood has inculcated a hopeless sense of hope in me.
Through the eyes of my younger brother and the younger generation in general, I see communities, governments, educational institutions as well as individuals all work together to become increasingly aware of cultural heritage, both Japanese and Indian. This wild hope is substantiated by the fact that the more estranged we become, as the world loses itself in a perpetual Identity crisis, the more we learn to amalgamate tradition and progress, culture and growth. After a hard day’s work, all anyone really wants isn’t a bed-full of money, but family to come home to, a niche to fit into.
India is a profoundly spiritual country, and festivals of all sorts are at the heart of people’s lives. The numerous holidays and festivals are held throughout the year open a unique chance of seeing and learning more about rich Indian culture. Don’t miss these popular festivals in India. Let incredible India impress you with ancient and colourful traditions!
Ganesh Chaturthi
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Ganesh Chaturthi is probably one of the most popular of Hindu holidays. It honours the birthday of Lord Ganesha, the elephant-headed Hindu god of arts and wisdom, a younger son of Lord Shiva and Parvati goddess. The holiday falls on the 4th day of the bright fortnight of Bhadrapada in August or September. Celebrations are observed throughout India. During the festival, you’ll witness huge crafted statues of Lord Ganesha installed in homes and public spaces on the specially-constructed and decorated podiums. For over a week people worship Ganesha, offering jaggery, modak, coconut, durva grass, and red hibiscus flowers to the idols. At the end of the festivals, the sacred statues are paraded through the towns with an accompaniment of dancing and singing. Then they are submerged in the ocean waters. One of the most famous celebrations takes place in Mumbai, where about 150,000 statues of the worshipped god were dropped in water.
Goa Carnival is one of the most colourful events in Goa that has been celebrated here since the 18th century. It’s a unique part of Portuguese heritage in Goa, as the area was a colony for over 500 years. The state hosts fantastic parades with colourful costumes, dances, beautifully decorated floats, and lots of music. The Carnival is an excellent showcase of the Goat art and culture, food and music. The most popular float parade is held in Panaji; it is led by a big float hosting King Momo who declares the decree of food, drinks and merry. On the final day, watch the red-and-black dance held in Panjim by the Clube Nacional, it’s simply incredible! Every day is about eating, drinking, and fun. Evenings are filled with non-stop parties. The festivities usually fall in February or March before the Lent and last for three days and nights. Goa is the only part of India that celebrates the carnival, so tourists from other areas head there for celebrations.
Diwali (Deepavali)
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One of the most anticipated festivals of the year, Diwali, a Hindu festival of lights, celebrates the victory of light over darkness, good powers over evil ones. Hindus honour the return of Lord Rama, his wife Sita, Lord Hanuman and brother Lakshmana to Ayodhya from the 14-year exile in Sri Lanka. Their path was illuminated by the ‘diyas’ (traditional oil lamps) to signify the triumph of good over evil. Nowadays the Festival of Lights is celebrated with fireworks, lit clay lamps and candles. Every year, Diwali falls in October or November, depending on the moon cycle. It’s traditionally observed on the 15th day of Kartik, the holy month in the Hindu calendar.
Holi is another great celebration of the victory of good over evil. It is also a festival that marks the end of winter and the abundance of the spring harvest. Locals and foreigners often call it “Festival of Colors”. During the celebrations you’ll people exuberantly throwing coloured powder and water at each other, having parties, and dancing under water sprinklers. They say you can try some Bhang, a cannabis-based paste. For everyone who doesn’t mind getting wet and dirty, Holi is a great carefree celebration. The biggest Holi celebrations take place in Mathura and Vrindavan, about four hours from Delhi. There are some safety issues for women due to the rowdy behaviour of the local men, so it’s recommended to travel with a guided group tour.
Onam is the biggest festival in Kerala. This ten-day harvest festival is a celebration of the homecoming of the mythical King Mahabali from the underworld. The culmination falls on the last day of the festivities. This festival is rich in culture and heritage of Kerala. You’ll see how people decorate the ground in front of houses with flowers shaped in beautiful patterns to as a sign of welcoming the King. The celebrations also include wearing new clothes, eating feasts served on banana leaves, sports, games, dancing, and snake boat races. The most spectacular Onam celebrations take place in Kochi, Thrissur, Trivandrum, and Kottayam.