Pidilite Industries’ art and craft brand, Fevicryl, has launched the 2026 edition of its flagship Artist in Me (AIM) programme in Mumbai. The initiative brings together more than 120 Fevicryl Certified Professionals (FCPs) from across India for a three-day learning residency focused on skill development, creative exchange, and professional growth. The programme is designed for Specialist and Expert-level FCPs and aims to strengthen the network of artist-trainers who work with communities, schools, and institutions nationwide.
Building a Network of Artist-Educators
AIM 2026 is positioned as a train-the-trainer programme that equips participants with new artistic techniques, contemporary practices, and teaching methodologies. According to Pidilite Industries, the initiative seeks to expand learning opportunities within India’s growing arts and crafts ecosystem by enabling trained educators to pass on their knowledge to wider audiences.
Fevicryl has long focused on promoting creativity through workshops, hobby learning initiatives, and artist engagement programmes. The brand states that it reaches large communities of learners through its educational and creative platforms.
Focus on Contemporary Craft Practices
The programme centres on emerging trends in contemporary art and craft, combining theory with practical application. Participants engage in sessions that explore global design influences and innovative approaches to creative practice.
Programme Highlights
- Global craft and trend-led learning
- Advanced hands-on workshop training
- Digital and creative growth sessions
- Peer learning and collaborative projects
- Exposure to international creative perspectives
International Learning Exchange
One of the notable aspects of AIM 2026 is its collaboration with Jong Ie Nara, a South Korean company recognised for its educational paper-folding and origami programmes. The exchange introduces participants to international approaches to craft education and creative learning, expanding the programme’s global perspective.
DIY Chachi Leads Digital Learning Sessions
The 2026 edition features sessions by Shweta Mahadik, popularly known online as DIY Chachi. Mahadik has built a large following through DIY, upcycling, fashion, and craft-based content across digital platforms.
At AIM 2026, she is leading a specialised learning track focused on using DIY content formats to build digital visibility and audience engagement. The sessions explore how artists can present their work online and develop sustainable creative careers through digital storytelling.
Learning Areas and Workshops
The programme features contributions from industry experts, practitioners, and creative influencers who guide participants through a structured curriculum.
Core Learning Areas
- Insights into international design trends and creative movements
- Advanced techniques using Fevicryl art materials
- Content creation and digital communication skills
- Professional development for artist-entrepreneurs
- Mentorship and community-building practices
Encouraging Artpreneurship and Community Impact
Fevicryl describes AIM as part of its broader effort to encourage artpreneurship and creative entrepreneurship. Through workshops, mentorship, and practical training, participants are encouraged to become resource persons within their local creative communities. The programme also promotes experimentation and collaborative learning, helping artist-educators develop new ways of engaging learners and hobbyists.
The brand has previously highlighted its work in supporting artists, hobbyists, and women-led creative enterprises through learning initiatives and community outreach programmes.
Looking Ahead
As India’s creative economy continues to expand, programmes such as AIM 2026 reflect the growing importance of structured professional development within the arts and crafts sector. By combining technical training, international exchange, and digital skill-building, the initiative seeks to prepare artist-educators for evolving opportunities in both physical and online creative spaces. Through its focus on mentorship and knowledge-sharing, AIM aims to strengthen the wider ecosystem of art learning across the country.
